Bigen Men s Beard Color Medium Brown 20gm 20gm 105 102 g

Bigen Men s Beard Color Medium Brown 20gm 20gm 105 102 g

Bigen Men's Beard Color in Medium Brown is a convenient and easy-to-use dye specifically formulated for men's facial hair.

Key Features: - Quick and easy application process - Long-lasting color with natural-looking results - Ammonia-free formula to minimize irritation - Available in a range of shades to suit different preferences

For whom: This product is ideal for men who want to touch up their beard color at home without the hassle of visiting a salon. It is suitable for all hair types and textures.

Pros: - Provides full coverage of gray hairs - Gentle formula nourishes and conditions the hair - Can be used multiple times for touch-ups

Cons: - Some users may find the color to be slightly darker than expected - Requires regular application to maintain desired shade and coverage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and long-lasting color.	Beauty Insider
Brand Strength	20	15	Established brand with good reputation in hair coloring.	Brand Equity
Category Momentum	20	10	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from both local and international brands.	Business Standard
Use-case Advantage	5	5	Specifically formulated for beard coloring, meeting a niche need.	GQ India
Final Market Score	100	66/100 (3.30/5)	Bigen Men's Beard Color - Medium Brown is well-positioned in the growing Indian men's grooming market.

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