Berkowits Hair Skin Clinic Cover Up Hair Powder Black Instant Root Touch Up for Grey Hair Bald Spots Fuller Thicker Hair Look Natural Matte Finish Ideal for Men Women 4gm

Berkowits Hair Skin Clinic Cover Up Hair Powder Black Instant Root Touch Up for Grey Hair Bald Spots Fuller Thicker Hair Look Natural Matte Finish Ideal for Men Women 4gm

This Berkowits Hair Skin Clinic Cover Up Hair Powder in black is the perfect solution for instant root touch up for grey hair and bald spots. It helps create fuller, thicker-looking hair with a natural matte finish.

Key Features: - Instantly covers up grey hair and bald spots - Creates a fuller and thicker appearance - Natural matte finish for a seamless blend with existing hair

For whom: This hair powder is ideal for both men and women who want to touch up their roots quickly and easily without the need for frequent salon visits.

Pros: - Easy to apply - Natural-looking results - Long-lasting formula

Cons: - Limited shade options - May need to be reapplied throughout the day for long-lasting results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural matte finish ideal for both men and women in India.	Euromonitor
Brand Strength	20	18	Berkowits is a well-known brand in the Indian hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for instant root touch-up solutions in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	GfK
Competition	10	5	Facing competition from other instant root touch-up products in India.	Kantar
Use-case Advantage	5	3	Addresses the need for quick and effective grey hair coverage.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Berkowits Hair Skin Clinic Cover Up Hair Powder well in the Indian market for instant root touch-up solutions.

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