Berina Professionals A Series Creme Hair Color Full Coverage Long Lasting Dye Cream 60 gm with Developer and Protein Conditioner for Men and Women Pack of 1 A1 Black

Berina Professionals A Series Creme Hair Color Full Coverage Long Lasting Dye Cream 60 gm with Developer and Protein Conditioner for Men and Women Pack of 1 A1 Black

The Berina Professionals A Series Creme Hair Color is a high-quality hair dye that provides full coverage and long-lasting color. This pack includes a 60 gm tube of hair color, developer, and protein conditioner for optimal results. The color available is A1 Black, suitable for both men and women.
Key Features: - Full coverage hair color - Long-lasting dye cream - Includes developer and protein conditioner - Suitable for both men and women
For whom: This hair color is perfect for anyone looking for a professional-quality dye that provides full coverage and lasts a long time. It is suitable for both men and women who want to change or enhance their hair color.
Pros: - Provides full coverage - Long-lasting color - Includes developer and protein conditioner for optimal results - Suitable for both men and women
Cons: - May require multiple applications for desired color intensity - Some users may experience skin sensitivity, so a patch test is recommended before use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers full coverage, long-lasting dye, and includes developer and conditioner.	IndiaRetailing
Brand Strength	20	15	Berina known for quality and reliability in hair coloring products.	Brandwatch
Category Momentum	20	10	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	10	Facing competition from both local and international hair color brands.	Nielsen
Use-case Advantage	5	3	Suitable for both men and women, catering to a wide consumer base.	GfK
Final Market Score	100	66/100 (3.30/5)	Berina A1 Black hair color offers a competitive choice in the Indian permanent color segment.

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