BELLAVITA Intense Drama Waterproof Smudge Proof Eyeliner 3 5ml Black Matte Finish Fast Drying Felt Tip Applicator Enriched with Biotin

BELLAVITA Intense Drama Waterproof Smudge Proof Eyeliner 3 5ml Black Matte Finish Fast Drying Felt Tip Applicator Enriched with Biotin

Key Features: - Intense drama with a rich black matte finish - Waterproof and smudge-proof formula for long-lasting wear - Fast-drying for quick and easy application - Felt tip applicator for precise lines - Enriched with biotin to nourish and strengthen lashes
For whom: This eyeliner is perfect for anyone looking for a bold and dramatic eye look that will last all day and night. Whether you're heading to a special event or just want to elevate your everyday makeup routine, this eyeliner is a must-have.
Pros: - The intense black color adds drama to any eye look - Waterproof and smudge-proof formula ensures long-lasting wear - Fast-drying formula makes application quick and easy - Felt tip applicator allows for precise lines - Biotin-enriched formula helps nourish and strengthen lashes
Cons: - Some users may find the formula too intense for everyday wear - The fast drying formula may require quick and precise application to avoid mistakes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like waterproof and smudge-proof are highly desired in India.	Vogue
Brand Strength	20	18	Well-known brand with good reputation in India.	Brand Equity
Category Momentum	20	15	Strong demand for eyeliners in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in India.	Retail Today
Competition	10	5	Facing strong competition from established brands in India.	Cosmetics Business
Use-case Advantage	5	3	Felt tip applicator provides ease of use for Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	Competitively positioned eyeliner with strong brand backing.

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