Yardley London English Lavender Luxury Soap 100 G Pack of 3

Yardley London English Lavender Luxury Soap 100 G Pack of 3

Yardley London English Lavender Luxury Soap is a premium soap made with the finest ingredients to provide a luxurious bathing experience.

Key features of this soap include its gentle cleansing formula, rich lather, and the soothing fragrance of English Lavender.

This soap is perfect for those who enjoy elegant and relaxing scents in their skincare routine.

Pros: The soap leaves the skin feeling soft and refreshed, the lavender fragrance is calming and long-lasting. Cons: Some users may find the scent to be too strong.

Overall, Yardley London English Lavender Luxury Soap is a great choice for anyone looking to add a touch of luxury to their daily bathing routine.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The English Lavender fragrance and luxury packaging cater well to the Indian consumer preference for premium products.	Kantar
Brand Strength	20	10	Yardley London is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Solid soap bars have seen increasing demand in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3 luxury soap bars, making it accessible to a wider consumer base in India.	GfK
Competition	10	6	Faces competition from other premium soap brands offering similar luxury soap bars in the Indian market.	IRI
Use-case Advantage	5	5	The calming lavender scent provides a relaxing bathing experience, appealing to consumers seeking a touch of luxury in their daily routine.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Yardley London English Lavender Luxury Soap 100 G Pack of 3 is well-positioned in the Indian market as a premium soap offering with a strong brand presence and appealing features.

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