Yardley London English Lavender English Rose Royal Red Roses Luxury Soap for Women 100g Pack of 6

Yardley London English Lavender English Rose Royal Red Roses Luxury Soap for Women 100g Pack of 6

Yardley London Luxury Soap is a premium soap crafted with exquisite fragrance blends to provide a luxurious bathing experience. The soap is enriched with moisturizing ingredients to leave the skin feeling soft and nourished.

Key Features: - Infused with delightful floral scents like English Lavender, English Rose, and Royal Red Roses - Formulated with moisturizing ingredients to hydrate the skin - Comes in a convenient pack of 6, perfect for long-term use - Leaves a lingering fragrance on the skin after use

For whom: This luxury soap is perfect for women who appreciate indulging in a pampering bathing routine. The floral scents are soothing and uplifting, making it ideal for a relaxing bath experience.

Pros: - Rich lather that cleanses the skin gently - Beautifully scented with floral fragrances - Leaves the skin feeling soft and smooth - Comes in a pack of 6 for value for money

Cons: - Some users may find the fragrance too strong - Not suitable for those with sensitive skin allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The blend of English Lavender, English Rose, and Royal Red Roses offers a unique and appealing fragrance combination for Indian consumers.	Frost & Sullivan
Brand Strength	20	18	Yardley London is a well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 6 luxury soap bars, making it accessible to a wider consumer base in India.	Retail360
Competition	10	0	Limited direct competition in the premium luxury soap segment, providing Yardley London an advantage.	Euromonitor
Use-case Advantage	5	3	The luxury soap bars cater to the indulgence and self-care needs of Indian women, offering a premium bathing experience.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Yardley London's Luxury Soap Pack offers a compelling blend of fragrances at a competitive price point, catering to the premium soap segment in India.

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