Yardley London Elegance Deodorant Body Spray For Men 150ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Yardley London Elegance Deodorant has a strong market position in the competitive Indian deodorant market.
Rs.209.00 Rs.255.00
Best price from Amazon.in Amazon.in

Details

Yardley London Elegance Deodorant Body Spray For Men 150ml

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 150ml size and masculine fragrance align with Indian consumer preferences. Hindu
Brand Strength 20 10 Yardley London is a well-established brand in India. Business Standard
Category Momentum 20 15 Strong growth in deodorant market in India. Mint, ET
Price Positioning 20 10 Competitively priced compared to similar deodorants in the market. Livemint
Competition 10 6 Facing competition from both international and local deodorant brands. Business Standard
Use-case Advantage 5 5 Long-lasting fragrance suitable for daily use. ET
Final Market Score 100 66/100 (3.30/5) Yardley London Elegance Deodorant has a strong market position in the competitive Indian deodorant market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Yardley London Elegance Deodorant Body Spray For Men 150ml

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Best price
Rs.209.00 Rs.255.00