WOW Skin Science Vitamin C Body Lotion Non Sticky Non Greasy Moisturising Smoothening Care with Vitamin C Kakadu Plum No Mineral Oil Silicones Color 400mL

WOW Skin Science Vitamin C Body Lotion Non Sticky Non Greasy Moisturising Smoothening Care with Vitamin C Kakadu Plum No Mineral Oil Silicones Color 400mL

The WOW Skin Science Vitamin C Body Lotion is a non-greasy and non-sticky moisturizer that helps to smoothen and care for the skin. Formulated with Vitamin C and Kakadu Plum, this lotion is free from mineral oil, silicones, and color additives.
Key Features: 1. Contains Vitamin C and Kakadu Plum for skin nourishment 2. Non-sticky and non-greasy formula 3. Free from mineral oil, silicones, and color additives 4. Moisturizes and smoothes the skin
This body lotion is suitable for those looking for a lightweight and nourishing moisturizer that won't leave a greasy residue on the skin. It is ideal for all skin types and can be used daily for smooth and hydrated skin.
Pros: - Lightweight and non-greasy formula - Nourishing ingredients like Vitamin C and Kakadu Plum - Suitable for all skin types - Helps to moisturize and smoothen the skin Cons: - May not provide enough hydration for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Vitamin C and Kakadu Plum for effective moisturizing and smoothening	Vogue India, Femina
Brand Strength	20	10	Established brand with positive reputation in skincare sector	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market	Retail Today, Business Insider
Competition	10	6	Facing competition from other established brands offering similar Vitamin C body lotions	India Today, The Economic Times
Use-case Advantage	5	5	Addresses the need for non-sticky and non-greasy body lotions in humid Indian climate	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative body lotion with Vitamin C and Kakadu Plum, competitively priced, facing competition in a growing market.

Factor	Rating (out of 5)	Notes
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