WOW Skin Science Shea Butter With Lactic Acid Body Lotion Hydrates Very Dry Skin Long Lasting 48 hrs Moisturization Smoothens Rough Flaky Skin Calms Itchy Skin 400ml

WOW Skin Science Shea Butter With Lactic Acid Body Lotion Hydrates Very Dry Skin Long Lasting 48 hrs Moisturization Smoothens Rough Flaky Skin Calms Itchy Skin 400ml

WOW Skin Science Shea Butter With Lactic Acid Body Lotion is a rich and hydrating formula specially designed for very dry skin. Enriched with shea butter and lactic acid, this body lotion provides long-lasting 48-hour moisturization, making it perfect for those with dry and flaky skin.

Key Features:
- Infused with shea butter and lactic acid
- Provides long-lasting 48-hour moisturization
- Smoothens rough and flaky skin
- Calms itchy skin
- Comes in a large 400ml bottle

For those with very dry skin who struggle with rough, flaky, and itchy skin, this body lotion is a perfect solution. The rich formula deeply hydrates the skin, leaving it soft, smooth, and supple for hours on end.

Pros:
- Hydrates very dry skin effectively
- Long-lasting moisture retention
- Smoothes and softens rough skin
- Calms and soothes itching
- Large size offers great value for money

Cons:
- May feel slightly heavy on oily skin types
- Strong fragrance that may not be suitable for sensitive individuals
- Requires some time to fully absorb into the skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective ingredients for very dry skin and long-lasting moisturization.	Cosmetics Business
Brand Strength	20	18	Strong brand reputation and customer loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing strong competition from established and new brands.	Beauty Monitor
Use-case Advantage	5	5	Addresses multiple skin concerns like dryness and itchiness.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective formulation, facing competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—