Vaseline Intensive Care Lotion Advanced Repair Fragrance Free 20 3 oz

Vaseline Intensive Care Lotion Advanced Repair Fragrance Free 20 3 oz

About Product: This Vaseline Intensive Care Lotion Advanced Repair is a fragrance-free formula designed to deeply moisturize and repair dry skin. It is clinically proven to heal dry skin in just five days, providing long-lasting hydration and relief from dryness.

Key Features: - Fragrance-free formula - Clinically proven to heal dry skin in 5 days - Provides long-lasting hydration - Helps repair and nourish dry skin - Suitable for sensitive skin

For whom: This lotion is ideal for those with dry, sensitive skin who are looking for a gentle yet effective moisturizer to hydrate and repair their skin. It is suitable for daily use and can help improve the overall health and appearance of dry skin.

Pros: - Fragrance-free formula is ideal for those with sensitivities - Fast-acting formula heals dry skin in just five days - Provides long-lasting hydration - Helps repair and nourish dry skin - Suitable for sensitive skin

Cons: - Some may prefer a scented lotion - May not be as thick or rich as other intensive care lotions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced repair formula and fragrance-free align with current consumer preferences in India.	Nielsen
Brand Strength	20	15	Vaseline is a trusted brand with strong market presence in India.	Euromonitor
Category Momentum	20	10	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing strong competition from other established brands in the body lotion segment.	IRI
Use-case Advantage	5	5	Addresses dry skin issues common in Indian climate.	Kantar
Final Market Score	100	66/100 (3.30/5)	Vaseline Intensive Care Lotion Advanced Repair is well-positioned in the competitive Indian body lotion market.

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