Vaseline Blueseal Butter Series Variety Pack

Vaseline Blueseal Butter Series Variety Pack

Vaseline Blueseal Butter Series Variety Pack includes three different types of lip balms: Cocoa Butter, Aloe Vera, and Vitamin E. Each lip balm is designed to nourish and moisturize the lips, leaving them feeling soft and smooth.

Key Features: - Contains cocoa butter, aloe vera, and vitamin E - Nourishes and moisturizes the lips - Leaves lips feeling soft and smooth - Variety pack for different preferences

For whom: The Vaseline Blueseal Butter Series Variety Pack is suitable for anyone looking to keep their lips hydrated and healthy. It is ideal for those with dry or chapped lips, as well as anyone who enjoys trying different lip balms.

Pros: - Variety pack allows for experimenting with different flavors - Nourishing ingredients like cocoa butter and vitamin E - Convenient size for carrying in a pocket or purse

Cons: - Some users may find the scent too strong - The lip balms may melt in hot temperatures

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety pack offers diverse options catering to different skin needs.	Euromonitor
Brand Strength	20	18	Vaseline is a trusted brand with strong market presence.	Kantar
Category Momentum	20	15	Growing demand for body butters in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body butter products.	GfK
Competition	10	8	Facing strong competition from other established body butter brands.	IRI
Use-case Advantage	5	5	Moisturizing properties suitable for dry skin conditions.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Vaseline Blueseal Butter Series Variety Pack offers a strong value proposition in the competitive Indian body butter market.

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