Tree Hut Shea Sugar Scrub Vanilla Exfoliating Body Scrub Removes Dead Dry Skin for a Soft Hydrated Feel Nourishing Essential Body Care 510 Gms

Tree Hut Shea Sugar Scrub Vanilla Exfoliating Body Scrub Removes Dead Dry Skin for a Soft Hydrated Feel Nourishing Essential Body Care 510 Gms

Key Features: - Contains shea butter and natural oils to moisturize and soften skin - Exfoliates dead skin cells to reveal smoother, healthier skin - Infused with a warm vanilla scent for a luxurious, pampering experience - Paraben-free and made with natural ingredients - Large 510g size for long-lasting use
For whom: This body scrub is ideal for anyone looking to exfoliate and hydrate their skin, especially those with dry, rough patches or dull skin in need of a revitalizing boost.
Pros: - Leaves skin feeling incredibly soft and smooth - Helps to improve skin texture and appearance - Luxurious scent leaves you feeling pampered - Large size provides great value for money
Cons: - Some users may find the scrub too abrasive for sensitive skin - The thick consistency can be difficult to spread evenly on the skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and vanilla scent align well with Indian consumer preferences for body scrubs.	Kantar
Brand Strength	20	18	Tree Hut is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	8	Facing moderate competition from both international and local brands offering similar body scrubs in India.	IRI
Use-case Advantage	5	5	Addresses the need for exfoliation and hydration in one product, appealing to busy Indian consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit with growing demand, but faces moderate competition in the Indian body scrub market.

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