ST D VENCE All Seasons Original Moisturizer Body Lotion for Summer with Almond Oil Aloe Vera Non Sticky Ultra Light Body Moisturiser Moisturizer Cream for Women Men 300ml

ST D VENCE All Seasons Original Moisturizer Body Lotion for Summer with Almond Oil Aloe Vera Non Sticky Ultra Light Body Moisturiser Moisturizer Cream for Women Men 300ml

Key Features: - Formulated for all seasons, perfect for summer - Contains almond oil and aloe vera for deep hydration - Non-sticky and ultra-light formula - Suitable for both women and men - Comes in a generous 300ml size

For whom: - Individuals looking for a moisturizer specifically designed for summer - Those with dry skin in need of a lightweight yet deeply hydrating lotion - People who prefer non-sticky formulas for everyday use

Pros: - Hydrating formula that doesn't feel heavy on the skin - Absorbs quickly for instant moisture - Pleasant scent that isn't overpowering - Suitable for all skin types - Comes in a convenient pump bottle for easy application

Cons: - Some may find the 300ml size too large for travel purposes - Not specifically targeted towards sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond oil and aloe vera are popular ingredients in Indian body lotions.	India Today
Brand Strength	20	15	Well-known brand with positive reputation in India.	Brand Equity
Category Momentum	20	10	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body lotions in India.	Business Standard
Competition	10	8	Facing strong competition from established and new brands in the Indian body lotion market.	Economic Times
Use-case Advantage	5	3	Suitable for both men and women, catering to a wider audience.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively priced body lotion with popular ingredients, suitable for both men and women.

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