Wild Stone Citrus Burst Icy Fresh Charcoal Cleanse Soaps for Bath Pack of 6 100gm each Refreshing Bathing Soap with Fragrance Freshness Detan Skin Brightening Instant Glow

Wild Stone Citrus Burst Icy Fresh Charcoal Cleanse Soaps for Bath Pack of 6 100gm each Refreshing Bathing Soap with Fragrance Freshness Detan Skin Brightening Instant Glow

Key Features: - Citrus Burst and Icy Fresh scents for a refreshing bathing experience - Infused with charcoal to cleanse the skin deeply - Detans and brightens the skin for an instant glow - Pack of 6, 100gm each for long-lasting use 
For whom: Ideal for anyone looking for a rejuvenating and cleansing bathing experience 
Pros: - Invigorating scents that uplift the mood - Deep cleansing action with charcoal - Skin brightening and detanning properties 
Cons: - Some users may find the scents to be too strong - Charcoal may leave residue in the shower 

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of citrus, charcoal, and skin-brightening properties.	GfK
Brand Strength	20	10	Established brand with loyal customer base in the soap segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient soaps in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap bars in the market.	Nielsen
Competition	10	6	Facing strong competition from established and emerging brands in the solid soap bars category.	Statista
Use-case Advantage	5	5	Addresses multiple skin concerns in a single product, appealing to busy consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative soap with natural ingredients and unique features, competitively priced in a crowded market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—