Wheezal Glow Bright Calendula BAR 75g PACK OF 6

Wheezal Glow Bright Calendula BAR 75g PACK OF 6

About Product: Wheezal Glow Bright Calendula BAR is a premium quality soap enriched with the goodness of calendula. It is designed to cleanse and nourish the skin, leaving it radiant and refreshed.

Key Features: - Contains calendula extract known for its soothing and moisturizing properties - Gently cleanses the skin without stripping it of its natural oils - Leaves the skin feeling soft, smooth, and rejuvenated - Suitable for all skin types

For Whom: This soap is ideal for individuals looking for a gentle yet effective cleansing product that also provides nourishment and hydration to the skin. It is suitable for all age groups and skin types.

Pros: - Calendula extract helps in soothing irritated skin - Leaves the skin feeling refreshed and rejuvenated - Suitable for daily use - Comes in a convenient pack of 6, making it economical

Cons: - Some users may find the scent of calendula overpowering - May not lather as much as traditional soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The calendula ingredient and pack size cater well to Indian consumer preferences.	Livemint, Financial Express
Brand Strength	20	15	Wheezal is a well-known brand with a loyal customer base in India.	Business Standard, Hindu Business Line
Category Momentum	20	10	Solid soap bars have seen consistent demand in the Indian market.	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar soap bar packs in the market.	CNBC TV18, Moneycontrol
Competition	10	6	Faces moderate competition from other established soap bar brands in India.	The Times of India, Business Today
Use-case Advantage	5	5	Offers skin brightening benefits, appealing to consumers looking for radiant skin.	NDTV, India Today
Final Market Score	100	66/100 (3.30/5)	Wheezal Glow Bright Calendula BAR 75g PACK OF 6 is well-positioned in the Indian solid soap bar market segment.

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