Ustraa Ammunition Cologne Soap with Charcoal Bay Leaf 6 x 125 gm Pack of 6 Clear dirt free skin with Activated Charcoal Soap with Fragrance of Cologne

Ustraa Ammunition Cologne Soap with Charcoal Bay Leaf 6 x 125 gm Pack of 6 Clear dirt free skin with Activated Charcoal Soap with Fragrance of Cologne

This Ustraa Ammunition Cologne Soap is specially formulated with activated charcoal and bay leaf extracts to cleanse the skin effectively and remove dirt and impurities. The masculine fragrance of cologne leaves you feeling fresh and confident all day long.

Key Features:

- Contains activated charcoal and bay leaf extracts
- Cleanses skin deeply and removes dirt
- Masculine fragrance of cologne
- Pack of 6, each weighing 125 gm

For whom:

This soap is perfect for men who are looking for a deep cleansing soap with a masculine fragrance. It is suitable for all skin types and can be used daily.

Pros:

- Deeply cleanses the skin
- Leaves a fresh and confident fragrance
- Suitable for all skin types

Cons:

- Some may find the fragrance too strong
- May not lather as much as other soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Activated charcoal and bay leaf ingredients align with current skincare trends in India.	Euromonitor
Brand Strength	20	10	Ustraa is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium solid soap bars in the market.	Retail360
Competition	10	6	Facing moderate competition from other premium solid soap bar brands offering similar benefits.	Nielsen
Use-case Advantage	5	5	Addresses the need for deep cleansing and refreshing fragrance in daily skincare routines.	GfK
Final Market Score	100	66/100 (3.30/5)	Ustraa Ammunition Cologne Soap with Charcoal Bay Leaf holds a strong position in the growing Indian market for premium solid soap bars.

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