Salve Parasoft Daily Skin Nourishing Bathing Bar For Dry Sensitive Skin with Goodness of Aloe Vera Glycerine Vitamin E 100 gm

Salve Parasoft Daily Skin Nourishing Bathing Bar For Dry Sensitive Skin with Goodness of Aloe Vera Glycerine Vitamin E 100 gm

Key Features: - Enriched with the goodness of Aloe Vera, Glycerine, and Vitamin E - Moisturizes and nourishes dry, sensitive skin - Leaves skin feeling soft and supple after every use - Gentle formula suitable for daily use - Free of harsh chemicals and artificial fragrances

For whom: Ideal for individuals with dry, sensitive skin who are looking for a gentle and nourishing bathing bar to keep their skin moisturized and healthy.

Pros: - Helps in soothing and hydrating dry skin - Pleasant fragrance without artificial ingredients - Leaves skin feeling refreshed and nourished - Suitable for daily use without causing irritation

Cons: - May not lather as much as traditional soap bars - Some users may find the size of the bar too small for long-term use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Aloe Vera, Glycerine, and Vitamin E suitable for dry and sensitive skin.	Cosmetics Design Asia
Brand Strength	20	15	Established brand with a reputation for quality and skin-friendly products.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap bars in the market.	Retail360
Competition	10	6	Facing competition from established brands offering similar natural ingredient-based soap bars.	Euromonitor
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry and sensitive skin, offering nourishment and gentle cleansing.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural soap bar for dry, sensitive skin segment in India.

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