SADGURU AYURVEDA GRAMFLOUR SOAP 6PCS JAR

SADGURU AYURVEDA GRAMFLOUR SOAP 6PCS JAR

Sadguru Ayurveda Gramflour Soap is a natural and traditional soap made with gram flour, which has been used for ages for its skin-nourishing properties.

Key Features: - Contains gram flour which helps in gently exfoliating the skin - Enriched with Ayurvedic herbs to nourish and rejuvenate the skin - Free from harmful chemicals and artificial fragrances - Suitable for all skin types

For whom: This soap is suitable for anyone looking for a natural and gentle way to cleanse and nourish their skin. It is especially beneficial for those with sensitive skin or skin conditions like eczema or psoriasis.

Pros: - Natural ingredients that are gentle on the skin - Helps to cleanse, exfoliate, and nourish the skin - Suitable for all skin types - Free from harmful chemicals

Cons: - Some users may prefer a soap with a stronger fragrance - May not lather as much as traditional soaps with artificial foaming agents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers traditional Ayurvedic ingredients suitable for Indian consumers.	Ayurveda Today
Brand Strength	20	18	Established reputation for quality and authenticity in Ayurvedic products.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic soap bars in the market.	Retail360
Competition	10	8	Facing competition from other established Ayurvedic soap brands in the market.	Business Standard
Use-case Advantage	5	5	Addresses specific skin concerns like acne and blemishes effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned Ayurvedic soap with strong brand and feature fit.

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