Purenso Select Preservative Eco Geogard ECT 50g

Purenso Select Preservative Eco Geogard ECT 50g

Purenso Select Preservative Eco Geogard ECT is a natural and eco-friendly preservative that effectively protects cosmetics and personal care products from spoilage and microbial growth.

Key Features:
- Made from 100% natural ingredients
- Broad spectrum protection against bacteria, yeast, and mold
- Non-irritating and non-sensitizing
- Complies with Ecocert and COSMOS standards

For whom:
Purenso Select Preservative Eco Geogard ECT is ideal for formulators looking for a natural and environmentally friendly preservative for their skincare, haircare, and personal care products. It is suitable for both professional and DIY cosmetic formulations.

Pros:
- Gentle on the skin and suitable for sensitive skin types
- Free from parabens, formaldehyde, and other harsh preservatives
- Easy to incorporate into formulations and stable in a wide pH range

Cons:
- May require higher concentrations compared to synthetic preservatives
- Some users may find the natural fragrance of the preservative to be strong at first

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumer preferences for eco-friendly and preservative-free options.	Euromonitor
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers.	BrandZ
Category Momentum	20	10	Solid soap bars gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	9	Facing moderate competition from established and emerging brands in the solid soap bar segment in India.	Nielsen
Use-case Advantage	5	2	Offers unique benefits for specific skin types or conditions.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned solid soap bar with strong brand and eco-friendly appeal in growing Indian market.

Factor	Rating (out of 5)	Notes
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