Pears Soft Fresh Soap Bar 100 g

Pears Soft Fresh Soap Bar 100 g

Pears Soft Fresh Soap Bar is a gentle cleansing soap that leaves your skin feeling soft and refreshed. It has a fresh, clean scent that lingers on your skin long after you've rinsed off.

Key Features: - Infused with glycerin to moisturize and hydrate the skin - pH balanced formula suitable for all skin types - Contains pure glycerin and natural oils

For whom: Pears Soft Fresh Soap Bar is perfect for those with sensitive skin who are looking for a mild and gentle soap that won't strip away the skin's natural oils. It is also suitable for all skin types, including dry and oily skin.

Pros: - Leaves skin feeling soft and hydrated - Gentle formula suitable for sensitive skin - Light, refreshing scent that lasts

Cons: - Some may find the scent too subtle - May not lather as much as other soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 100g size and 'Soft Fresh' feature align well with consumer preferences for soap bars.	Retail360
Brand Strength	20	18	Pears is a well-established and trusted brand in the Indian market.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced compared to similar soap bars in the market.	Business Standard
Competition	10	10	Facing moderate competition from other established soap bar brands in India.	ET Retail
Use-case Advantage	5	3	Offers gentle cleansing suitable for daily use on sensitive skin.	Vogue
Final Market Score	100	76/100 (3.80/5)	Pears Soft Fresh Soap Bar 100g holds a strong position in the Indian solid soap bar market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—