Nature s Essence Tan Clear Lacto Tan Soap Soap for Bath 75g

Nature s Essence Tan Clear Lacto Tan Soap Soap for Bath 75g

Nature's Essence Tan Clear Lacto Tan Soap is a specially formulated soap designed to gently exfoliate and remove tan from the skin. Enriched with the goodness of milk and honey, this soap helps to lighten and brighten the skin while also providing moisture and nourishment.

Key Features: - Contains milk and honey for skin lightening and hydration - Gently exfoliates to remove tan and dead skin cells - Suitable for all skin types

For whom: This soap is ideal for those who have tan skin and are looking for a natural and effective way to lighten and brighten their complexion. It is suitable for all skin types and can be used on the face and body.

Pros: - Natural ingredients - Effective in removing tan - Leaves skin feeling soft and smooth

Cons: - Some may find the exfoliating particles to be too abrasive - May not be suitable for extremely sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Tan Clear Lacto Tan Soap offers unique skin-clearing properties not common in other soaps.	Vogue
Brand Strength	20	10	Nature's Essence is a recognized brand in the Indian beauty market.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for its size and benefits, appealing to price-conscious Indian consumers.	Retail360
Competition	10	6	Facing moderate competition from similar skin-clearing soap bars in the market.	Business Standard
Use-case Advantage	5	5	Addresses the specific need for tan removal, a common concern in the Indian market.	Femina
Final Market Score	100	66/100 (3.30/5)	Nature's Essence Tan Clear Lacto Tan Soap offers a competitive solution for skin-clearing in the Indian soap market.

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