Nagarjuna Raktha Chandan Soap Pack of 10

Nagarjuna Raktha Chandan Soap Pack of 10

Nagarjuna Raktha Chandan Soap is a pack of 10 handmade soaps that are infused with the goodness of raktha chandan or red sandalwood. The soap is known for its therapeutic properties and has been used in Ayurveda for centuries.

Key Features:
- Made with natural ingredients
- Contains red sandalwood for healing and rejuvenating properties
- Handmade soap that is gentle on the skin
For whom:
This soap is ideal for those looking for a natural and effective way to cleanse and nourish their skin. It is suitable for all skin types, especially those with sensitive or irritated skin.

Pros:
- Red sandalwood helps in reducing inflammation and soothing skin
- Handmade soap ensures quality and authenticity
- Pack of 10 offers great value for money
Cons:
- Some users may find the scent of red sandalwood too strong
- Not suitable for those allergic to red sandalwood

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Raktha Chandan soap with Ayurvedic properties aligns with consumer preference for natural products.	India Retailing
Brand Strength	20	18	Nagarjuna brand known for quality and traditional ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for natural soap bars in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for a pack of 10, appealing to price-sensitive Indian consumers.	Business Standard
Competition	10	5	Facing competition from other Ayurvedic soap brands in the market.	YourStory
Use-case Advantage	5	3	Offers skin benefits and traditional fragrance, catering to consumer preferences for holistic skincare.	ET Retail
Final Market Score	100	76/100 (3.80/5)	Nagarjuna Raktha Chandan Soap Pack of 10 positioned well in growing Indian natural soap market.

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