Mysore Sandal Bathing Soap 75g

Mysore Sandal Bathing Soap 75g

- Product: Mysore Sandal Bathing Soap 75g is a luxurious soap made with pure sandalwood oil.

- Key Features: This soap is known for its rich lather and long-lasting fragrance. It is gentle on the skin and leaves it feeling soft and moisturized.

- For Whom: This soap is ideal for those looking for a high-quality soap that not only cleanses the skin but also leaves it feeling refreshed and rejuvenated.

- Pros: The Mysore Sandal Bathing Soap has a soothing fragrance that lingers on the skin for hours. It is made with natural ingredients and is free from harsh chemicals.

- Cons: Some users may find the soap to be on the pricier side compared to other soaps on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 75g size of Mysore Sandal Soap caters well to the Indian consumer preference for smaller soap bars.	Retail Today
Brand Strength	20	18	Mysore Sandal Soap is a trusted brand with a long-standing presence in the market.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Nielsen
Price Positioning	20	15	Competitively priced within the solid soap bar segment, offering value for money.	Business Standard
Competition	10	5	Faces competition from other established soap brands in the market, requiring continuous innovation and marketing efforts.	Market Watch
Use-case Advantage	5	3	The unique sandalwood fragrance provides a refreshing bathing experience, appealing to consumers seeking natural products.	India Retail News
Final Market Score	100	76/100 (3.80/5)	Mysore Sandal Bathing Soap 75g holds a strong position in the Indian solid soap bar market, driven by brand trust, competitive pricing, and unique sandalwood fragrance.

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