Modicare Sofwash Grade One Bath Soap 75 gm Pack of 4

Modicare Sofwash Grade One Bath Soap 75 gm Pack of 4

Modicare Sofwash Grade One Bath Soap is a premium quality soap that is gentle on the skin and leaves it feeling clean and fresh. It is enriched with natural ingredients and has a pleasant fragrance that lingers after use.

Key Features: - Enriched with natural ingredients - Gentle on the skin - Leaves skin feeling clean and fresh - Pleasant fragrance

For whom: This soap is suitable for all skin types, including sensitive skin. It is ideal for those looking for a mild and effective soap that will leave their skin feeling nourished and refreshed.

Pros: - Gentle on the skin - Leaves skin feeling clean and fresh - Pleasant fragrance - Suitable for all skin types

Cons: - May not lather as much as other soaps - Some may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 75 gm pack size and Grade One quality meet the preferences of Indian consumers for value and quality.	Retail360
Brand Strength	20	10	Modicare is a well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Solid soap bars are experiencing a surge in demand due to increased focus on hygiene.	Mintel
Price Positioning	20	10	Competitively priced pack of 4 offers good value for money in the Indian market.	Business Standard
Competition	10	6	Facing competition from both local and international brands in the solid soap bar segment.	The Economic Times
Use-case Advantage	5	5	The soap's gentle formula makes it suitable for daily use on sensitive skin.	Vogue
Final Market Score	100	66/100 (3.30/5)	Modicare Sofwash Grade One Bath Soap 75 gm Pack of 4 is well-positioned in the Indian solid soap bar market.

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