Medimix Ayurvedic Classic 18 Herbs Bathing Soap 125g Natural Oils For Healthy Protected Skin Shop Herbal Natural Paraben free Sulphate free 100 Vegan

Medimix Ayurvedic Classic 18 Herbs Bathing Soap 125g Natural Oils For Healthy Protected Skin Shop Herbal Natural Paraben free Sulphate free 100 Vegan

- Key Features: Medimix Ayurvedic Classic 18 Herbs Bathing Soap is infused with 18 powerful herbs and natural oils that are known for their skin-nourishing properties. This soap is free from parabens and sulfates, making it safe for all skin types. It is also 100% vegan, making it a cruelty-free option for those who are conscious about their impact on the environment.
- For whom: This soap is suitable for all skin types, including sensitive skin. The natural ingredients used in this soap make it gentle yet effective in cleansing and nourishing the skin. It is especially beneficial for those looking for a herbal and Ayurvedic alternative to conventional bathing soaps.
- Pros: The Medimix Ayurvedic Classic 18 Herbs Bathing Soap is made with natural oils and herbs that help in protecting and maintaining healthy skin. It lathers well and has a refreshing herbal scent. It is also free from harmful chemicals, making it a safe option for daily use.
- Cons: Some users may find the herbal scent to be too strong for their liking. Additionally, the soap may not be as moisturizing as some other bath soaps on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of 18 herbs and natural oils, meeting consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Medimix is a well-established brand known for its Ayurvedic products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural and herbal solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium herbal soap bars in the market.	Retail360
Competition	10	8	Facing competition from other established Ayurvedic soap brands in the market.	Nielsen
Use-case Advantage	5	5	Promotes healthy and protected skin with its natural oils, appealing to health-conscious consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Medimix Ayurvedic Classic 18 Herbs Soap well-positioned in growing natural soap segment in India.

Factor	Rating (out of 5)	Notes
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