Maxisoft Skin Lightening Soap Paraben Free Sulphate Free For Men Women For all Skin Type Pack of 2 75gm X 2

Maxisoft Skin Lightening Soap Paraben Free Sulphate Free For Men Women For all Skin Type Pack of 2 75gm X 2

Maxisoft Skin Lightening Soap is a paraben-free and sulfate-free soap that is suitable for both men and women, and for all skin types.

Key Features: - Paraben-free and sulfate-free formula - Helps in skin lightening - Suitable for all skin types - Comes in a pack of 2, with each soap weighing 75gm

For whom: This soap is perfect for individuals looking to lighten their skin tone while also keeping their skin healthy and nourished. It is suitable for all skin types, making it a versatile option for both men and women.

Pros: - Paraben and sulfate-free formula is gentle on the skin - Helps in lightening the skin tone - Suitable for all skin types - Comes in a convenient pack of 2

Cons: - May not show immediate results for some individuals - Packaging could be improved for better longevity of the soap bars

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Paraben and sulphate-free formulation aligns with current consumer preferences for skin-friendly products.	Euromonitor
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 solid soap bars in the Indian market.	Retail360
Competition	10	0	Intense competition in the solid soap bars segment with multiple established and emerging brands.	MarketWatch
Use-case Advantage	5	3	Suitable for all skin types, catering to a wide consumer base.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Maxisoft Skin Lightening Soap offers a competitive product in the growing Indian skincare market.

Factor	Rating (out of 5)	Notes
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