Kozicare Glycerin Soap Kojic acid skin whitening soap With goodness of Black Castor Bath Soap for Healthy Radiant Complexion Both for Men Women Pack of 6

Kozicare Glycerin Soap Kojic acid skin whitening soap With goodness of Black Castor Bath Soap for Healthy Radiant Complexion Both for Men Women Pack of 6

Kozicare Glycerin Soap is formulated with Kojic acid, known for its skin whitening properties. It also contains the goodness of Black Castor which helps in promoting a healthy and radiant complexion. This pack of 6 soaps is suitable for both men and women looking to improve the appearance of their skin.

Key Features: 1. Contains Kojic acid for skin whitening 2. Enriched with Black Castor for a healthy complexion 3. Suitable for both men and women

For whom: - Individuals looking to lighten their skin tone - Those wanting a healthy and radiant complexion - Men and women of all skin types

Pros: - Contains powerful ingredients for skin whitening - Helps in achieving a healthy and radiant complexion - Suitable for both men and women

Cons: - May not be suitable for sensitive skin - Results may vary for each individual

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers skin whitening and healthy complexion benefits desired by Indian consumers.	Brand website, Customer reviews
Brand Strength	20	18	Established brand with positive consumer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for skin whitening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar skin whitening soaps in the market.	Competitor pricing data
Competition	10	8	Facing competition from other established skin whitening soap brands in India.	Market research reports
Use-case Advantage	5	5	Addresses the specific skin whitening needs of both men and women.	Customer feedback
Final Market Score	100	76/100 (3.80/5)	Competitively priced skin whitening soap with good brand reputation.

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