Kojie San Kojic Acid Original Skin Lightening Soap for Men and Women 65g Bars Pack of 3

Kojie San Kojic Acid Original Skin Lightening Soap for Men and Women 65g Bars Pack of 3

Key Features: - Contains high-grade bleaching ingredients that help to lighten dark areas of the skin - Helps to reduce the appearance of dark spots, freckles, and acne scars - Infused with coconut oil to keep skin moisturized and soft - Suitable for both men and women

For whom: - Ideal for individuals looking to even out their skin tone and reduce the appearance of dark spots - Suitable for all skin types

Pros: - Effectively lightens dark areas of the skin - Helps to reduce the appearance of blemishes and acne scars - Moisturizes and softens the skin - Suitable for both men and women

Cons: - May not be suitable for sensitive skin types - Results may vary for different individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Kojic Acid known for skin lightening properties, suitable for Indian consumers.	Dermatologist Times
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for skin lightening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar skin lightening soaps in India.	Retail Today
Competition	10	8	Facing moderate competition from other skin lightening soap brands in India.	Market Watch
Use-case Advantage	5	5	Addresses the specific skin lightening needs of both men and women in India.	Beauty Insights
Final Market Score	100	76/100 (3.80/5)	Well-positioned skin lightening soap in a competitive Indian market.

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