Godrej Ezee Soap Shikakai 75g Pack

Godrej Ezee Soap Shikakai 75g Pack

About Product: Godrej Ezee Shikakai Soap is a natural soap enriched with the goodness of shikakai, known for its nourishing properties. It gently cleanses the skin without stripping it of its natural oils.

Key Features: - Enriched with shikakai - Nourishing and gentle on the skin - Leaves skin feeling soft and moisturized - Free from harsh chemicals

For whom: This soap is suitable for all skin types, including sensitive skin. It is especially beneficial for those looking for a natural and gentle cleansing option.

Pros: - Contains natural ingredients - Nourishing and moisturizing - Gentle on the skin - Free from harsh chemicals

Cons: - Some may find the fragrance too mild - May not lather as much as chemical-based soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shikakai ingredient aligns with the trend towards herbal and natural products.	Euromonitor
Brand Strength	20	18	Godrej is a trusted brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for natural solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the solid soap bar market segment.	AC Nielsen
Use-case Advantage	5	3	Offers gentle cleansing suitable for daily use on sensitive skin.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Godrej Ezee Shikakai Soap 75g Pack holds a strong position in the growing Indian natural solid soap bar market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—