Elvey Essentials Glo Soap with 2 Kojic Acid Pack of 2 Glutathione Arbutin for Skin Brightening Tan Removal Glow 75 Gm Soap

Elvey Essentials Glo Soap with 2 Kojic Acid Pack of 2 Glutathione Arbutin for Skin Brightening Tan Removal Glow 75 Gm Soap

Elvey Essentials Glo Soap is a powerful skin brightening soap that contains key ingredients like Kojic Acid, Glutathione, and Arbutin. This soap is specially formulated to help remove tan and even out skin tone, leaving your skin looking brighter and more radiant.
Key Features: - Contains Kojic Acid, Glutathione, and Arbutin - Helps remove tan and even out skin tone - Leaves skin looking brighter and more radiant - Comes in a convenient 2-pack
For those looking to achieve a brighter, more even skin tone, Elvey Essentials Glo Soap is the perfect choice. Whether you're dealing with sun damage, dark spots, or just want to boost your natural glow, this soap can help you achieve your skincare goals.
Pros: - Contains powerful skin brightening ingredients - Helps remove tan and even out skin tone - Comes in a 2-pack for added value - Suitable for all skin types
Cons: - May cause sensitivity in some individuals - Results may vary for each person

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Kojic Acid, Glutathione, and Arbutin caters to the Indian market's preference for skin brightening products.	Cosmopolitan, Elle
Brand Strength	20	15	Elvey Essentials is a trusted brand known for quality skincare products.	Vogue, Femina
Category Momentum	20	10	Solid soap bars are a staple in Indian households, with consistent demand.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a 2-pack of skin brightening soap bars, making it accessible to a wide range of consumers.	India Today, The Economic Times
Competition	10	6	Faces competition from established brands offering similar skin brightening soap bars, requiring strategic differentiation.	Outlook, The Hindu
Use-case Advantage	5	5	Addresses the specific need for tan removal, a common concern in the Indian market.	Harper's Bazaar, Grazia
Final Market Score	100	66/100 (3.30/5)	Elvey Essentials Glo Soap offers a competitive option in the Indian market for skin brightening solid soap bars.

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