EKATVA Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Turmeric Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter and Castile Olive Oil Pack of 1

EKATVA Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Turmeric Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter and Castile Olive Oil Pack of 1

Key Features: - Formulated with Kojic Acid, Vitamin C, and Turmeric to effectively lighten dark spots - Infused with Hyaluronic Acid and Vitamin E to hydrate and nourish the skin - Contains Shea Butter and Castile Olive Oil to moisturize and soothe the skin

For whom: - Suitable for all skin types - Ideal for those looking to reduce the appearance of dark spots and hyperpigmentation - Great for those with dry or sensitive skin in need of hydration and nourishment

Pros: - Effective in lightening dark spots and evening out skin tone - Hydrating and nourishing ingredients leave the skin feeling soft and supple - Suitable for daily use

Cons: - May take some time to see noticeable results - May not be suitable for those with extremely sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like Kojic Acid, Vitamin C, and Turmeric.	Euromonitor
Brand Strength	20	18	Established brand reputation for quality and innovation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap bars in the market.	Retail Gazette
Competition	10	8	Facing competition from both luxury and natural skincare brands.	Forbes
Use-case Advantage	5	5	Addresses specific skin concerns like dark spots effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Premium soap bar with strong brand and ingredient appeal in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—