Doy Hydrating Milk Cream Soap 125 g Pack of 6

Doy Hydrating Milk Cream Soap 125 g Pack of 6

Doy Hydrating Milk Cream Soap is specially formulated to provide nourishing and refreshing cleansing for your skin. Enriched with milk cream, it helps to hydrate and moisturize the skin, leaving it feeling soft and smooth.

Key Features: - Contains milk cream for hydration - Refreshing cleansing experience - Leaves skin feeling soft and smooth - Pack of 6 for convenience

For whom: This soap is suitable for all skin types, especially those looking for a hydrating and nourishing cleansing experience.

Pros: - Hydrates and moisturizes the skin - Leaves a refreshing feeling - Convenient pack of 6

Cons: - May not be suitable for those with sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers hydrating and nourishing properties, aligning with market trends.	Retail Today
Brand Strength	20	18	Established brand with strong consumer trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	IRI
Competition	10	8	Facing moderate competition from other established brands in the segment.	Euromonitor
Use-case Advantage	5	5	Provides both nourishing and refreshing cleansing benefits.	India Retail News
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive competitive advantage in the solid soap bars market in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—