Dove Fresh Moisture Beauty Bathing Bar makes skin soft refreshed Buy 5 Get 1 450gms

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Dove Fresh Moisture Beauty Bathing Bar 450g is well-positioned in the Indian solid soap bar market with its strong brand, suitable features, and competitive pricing.

Rs.295.00 Rs.390.00

Best price from

Amazon.in

Details

Dove Fresh Moisture Beauty Bathing Bar makes skin soft refreshed Buy 5 Get 1 450gms

Key Features: - Enriched with 1/4 moisturizing cream for soft and smooth skin - Refreshing fragrance that uplifts your mood - Dermatologist recommended formula
For whom: Ideal for those with dry or sensitive skin looking for a gentle and nourishing soap.
Pros: - Leaves skin feeling hydrated and refreshed - Long-lasting bar lasts for a longer period - Value pack with a bonus bar included
Cons: - Some may find the scent too strong - May not lather as much as traditional soaps

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size and 'Buy 5, Get 1 Free' offer cater well to Indian consumer preference for bulk purchases and discounts.	Euromonitor
Brand Strength	20	18	Dove is a well-established brand known for quality and skincare expertise.	Kantar
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium soap bars in the market.	GfK
Competition	10	8	Facing competition from other established soap brands offering similar benefits and pack sizes.	IRI
Use-case Advantage	5	5	The product's claim of softening and refreshing skin aligns with Indian consumers' desire for skincare benefits in soap.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Dove Fresh Moisture Beauty Bathing Bar 450g is well-positioned in the Indian solid soap bar market with its strong brand, suitable features, and competitive pricing.

India Trend Score

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Dove Fresh Moisture Beauty Bathing Bar makes skin soft refreshed Buy 5 Get 1 450gms In Stock	Rs.295.00 Rs.390.00 COD	GO TO STORE GO TO STORE
Dove Fresh Moisture Beauty Bathing Bar makes skin soft refreshed Buy 5 Get 1 450gms In Stock COD