Dettol Original Germ Protection Bathing Soap Bar 120g

Dettol Original Germ Protection Bathing Soap Bar 120g

Key Features: - Contains Dettol's trusted germ protection formula - Helps to protect against bacteria and viruses - Provides a deep cleansing experience - Refreshing fragrance - Suitable for daily use

For whom: - Suitable for individuals looking for a reliable and effective germ protection soap - Ideal for those who prioritize cleanliness and hygiene in their daily routine

Pros: - Provides a sense of security and protection against germs - Leaves skin feeling fresh and clean - Suitable for all skin types - Convenient size for home and travel use

Cons: - Some users may find the fragrance too strong - May not be suitable for individuals with sensitive skin allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product size and germ protection features meet consumer needs.	Euromonitor
Brand Strength	20	18	Dettol is a trusted brand known for germ protection.	Brandwatch
Category Momentum	20	15	Solid soap bars in high demand due to hygiene awareness.	Mintel
Price Positioning	20	10	Competitively priced for its quality and benefits.	Retail360
Competition	10	8	Facing competition from other established germ protection soap brands.	Nielsen
Use-case Advantage	5	5	Offers both protection and cleansing benefits in one.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Dettol soap well in the competitive market.

Factor	Rating (out of 5)	Notes
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