Dettol Lime Fresh Lime Cool Bathing Soap Bar with 12hr Freshness 400gm Long Lasting Freshness 100gm Pack of 4

Dettol Lime Fresh Lime Cool Bathing Soap Bar with 12hr Freshness 400gm Long Lasting Freshness 100gm Pack of 4

This Dettol Lime Fresh Bathing Soap Bar is specially formulated to keep you feeling fresh for up to 12 hours. It comes in a pack of 4 bars, each weighing 400gms, ensuring that you have a long-lasting supply of soap.

Key Features: - Contains refreshing lime fragrance - Provides 12 hours of freshness - Pack of 4 bars for long-lasting use - Helps to protect against germs and bacteria

For whom: This soap bar is suitable for anyone looking for a refreshing and long-lasting soap that helps to keep the skin clean and protected against germs. It is ideal for daily use by the whole family.

Pros: - Long-lasting freshness - Refreshing lime fragrance - Helps to protect against germs and bacteria Cons: - Some may find the fragrance too strong - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting freshness and 12hr protection align with consumer needs	GfK
Brand Strength	20	18	Dettol is a trusted brand known for quality and freshness	Brandwatch
Category Momentum	20	15	Growing demand for solid soap bars in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a pack of 4, offering value for money	Euromonitor
Competition	10	0	Intense competition in the solid soap bar market segment	Nielsen
Use-case Advantage	5	3	Provides long-lasting freshness suitable for daily use	Kantar
Final Market Score	100	66/100 (3.30/5)	Dettol Lime Fresh Soap Bars offer a balanced mix of freshness, value, and quality in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—