Dettol Icy Cool Bathing Soap Bar With 3x intense cooling 400gm 100gm Pack of 4

Dettol Icy Cool Bathing Soap Bar With 3x intense cooling 400gm 100gm Pack of 4

About Product: This Dettol Icy Cool Bathing Soap Bar is designed to provide a refreshing and cooling experience during your bath. It contains menthol and Dettol's trusted germ protection formula to leave your skin feeling clean and revitalized. Key Features: - Contains menthol for an intense cooling sensation - Dettol's germ protection formula helps keep skin clean and healthy - Convenient pack of four 100g bars for long-lasting use For whom: This soap is suitable for anyone looking for a cooling and refreshing bathing experience. It is ideal for those who enjoy menthol-infused products and want the added benefit of germ protection. Pros: - Intense cooling sensation - Trusted Dettol germ protection - Long-lasting pack - Refreshing and revitalizing Cons: - The menthol scent may be too strong for some individuals - Some users may prefer a different soap formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The intense cooling feature of this soap aligns with the current trend of refreshing personal care products.	Euromonitor
Brand Strength	20	15	Dettol is a trusted brand in India known for quality and hygiene products.	Brand Equity
Category Momentum	20	10	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a premium brand, making it accessible to a wide range of consumers.	Retail360
Competition	10	6	Faces competition from other established brands in the solid soap bar segment, but its cooling feature sets it apart.	Nielsen
Use-case Advantage	5	5	Offers a unique cooling experience during bathing, appealing to consumers in hot climates.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Dettol Icy Cool Soap Bar offers a refreshing bathing experience with strong brand trust in a competitive market.

Factor	Rating (out of 5)	Notes
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