Dettol Icy Cool Bathing Soap Bar With 2x Menthol 600gm 125gm 20 Extra Free Pack of 4

Dettol Icy Cool Bathing Soap Bar With 2x Menthol 600gm 125gm 20 Extra Free Pack of 4

The Dettol Icy Cool Bathing Soap Bar is a refreshing body soap that provides a cooling sensation to the skin. Made with 2x Menthol, this soap is specially formulated to cleanse and revitalize the skin, leaving it feeling refreshed and invigorated.

Key features of this soap include its unique cooling formula, which helps to soothe and refresh the skin, making it ideal for use during hot weather or after a workout. The soap also contains Dettol's trusted germ protection properties, ensuring that your skin remains clean and hygienic with every use.

This soap is suitable for both men and women looking for a refreshing bathing experience. Whether you have sensitive skin or just enjoy the cooling sensation of menthol, this soap is perfect for anyone wanting to feel revitalized and clean after a shower or bath.

Pros: - Provides a cooling sensation to the skin - Contains Dettol's germ protection properties - Suitable for sensitive skin - Pack of 5 for added value Cons: - Some may find the menthol scent too strong - May not be suitable for those with menthol allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Menthol content and pack size align well with consumer preferences.	Livemint, Economic Times
Brand Strength	20	18	Dettol is a trusted brand with strong market presence.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC
Competition	10	0	Intense competition in the solid soap bar segment.	Financial Express, Bloomberg
Use-case Advantage	5	3	Offers a refreshing and cooling bathing experience.	Moneycontrol
Final Market Score	100	66/100 (3.30/5)	Dettol Icy Cool Soap Bar is well-positioned in the Indian market with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—