Dettol All in One soap pack with cooling freshness odour and germ protection 4 x 100 g

Dettol All in One soap pack with cooling freshness odour and germ protection 4 x 100 g

Dettol All in One Cooling Freshness Odour and Germ Protection Soap is a refreshing soap that not only cleanses your skin but also provides protection against germs and odour. The cooling sensation leaves your skin feeling refreshed and revitalized.

Key Features: - Contains Dettol's trusted germ protection formula - Provides long-lasting freshness - Cooling sensation for a refreshing experience - Helps prevent body odour - Suitable for daily use

This soap is suitable for individuals looking for a soap that not only cleanses but also provides protection against germs and odour. It is ideal for those who have an active lifestyle and want to stay fresh and protected throughout the day.

Pros: - Refreshing cooling sensation - Trusted germ protection formula - Long-lasting freshness - Helps prevent body odour Cons: - Some may find the cooling sensation too intense - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The cooling freshness and germ protection features cater well to Indian consumers' needs.	Business Today, The Hindu
Brand Strength	20	15	Dettol is a trusted brand in India known for its germ protection products.	Livemint, The Economic Times
Category Momentum	20	10	Solid soap bars are a staple in Indian households, with consistent demand.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a pack of 4, making it accessible to a wide range of consumers.	CNBC TV18, Financial Express
Competition	10	9	Faces competition from other established soap brands offering similar benefits in the market.	The Times of India, Hindustan Times
Use-case Advantage	5	2	The cooling effect provides a refreshing experience, especially in hot Indian climates.	India Today
Final Market Score	100	66/100 (3.30/5)	Dettol All in One Cooling Freshness Soap offers a balanced mix of features and value for Indian consumers.

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