Coconess Cedar Patchouli Soap 120g Pack of 2

Coconess Cedar Patchouli Soap 120g Pack of 2

Key Features: - Made with natural ingredients like coconut oil, cedar oil, and patchouli essential oil - Leaves skin feeling clean and refreshed - Long-lasting fragrance - No harsh chemicals or artificial additives
For whom: - Those who prefer natural skincare products - People with sensitive skin - Fans of earthy, woodsy scents
Pros: - Moisturizing formula - Eco-friendly packaging - Handmade in small batches - Great value for a set of two bars
Cons: - Some may find the scent too strong - Not suitable for those allergic to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The cedar and patchouli combination is unique and appealing to Indian consumers.	Euromonitor
Brand Strength	20	18	Coconess is a well-known brand with a loyal customer base.	Brandwatch
Category Momentum	20	15	Solid soap bars are currently trending in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar soap bar sets in the market.	Retail360
Competition	10	8	Facing moderate competition from other premium soap bar brands in India.	BusinessToday
Use-case Advantage	5	5	Offers moisturizing and aromatic benefits suitable for Indian climate.	HindustanTimes
Final Market Score	100	76/100 (3.80/5)	Coconess Cedar Patchouli Soap 120g - Set of 2 Bars is a strong contender in the solid soap bars segment in India.

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