Cinthol Original Bath Soap 100g

Cinthol Original Bath Soap 100g

Cinthol Original 100g Bar Soap is a classic soap that has been trusted by generations for its refreshing and invigorating fragrance. It is infused with a mix of premium ingredients that cleanse and nourish the skin, leaving it feeling fresh and rejuvenated.

Key Features:
- Enriched with glycerin for moisturizing and softening the skin
- Formulated with premium fragrance notes for a long-lasting freshness
- Deeply cleanses the skin without stripping away its natural oils

For whom:
Cinthol Original 100g Bar Soap is suitable for all skin types and can be used by both men and women who want a reliable and refreshing soap for their daily cleansing routine.

Pros:
- Refreshing fragrance that lasts long
- Nourishes and moisturizes the skin
- Provides a deep cleansing experience

Cons:
- Some users may find the fragrance too strong
- May not be suitable for very sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cinthol Original 100g Bar Soap offers traditional cleansing properties that resonate with Indian consumers.	HUL
Brand Strength	20	18	Cinthol is a well-established brand known for quality and reliability in the Indian market.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced compared to other similar soap bars in the market.	AC Nielsen
Competition	10	8	Facing competition from both local and international brands offering similar soap bars.	Euromonitor
Use-case Advantage	5	5	Versatile soap suitable for daily use by individuals of all age groups.	Retail360
Final Market Score	100	76/100 (3.80/5)	Cinthol Original 100g Bar Soap holds a strong position in the Indian solid soap bar market segment.

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