BELLAVITA Perfume Bathing Soap Bar for Women 3 x 100Gm with Pure Glycerin for Glowing Skin Paraben Free

BELLAVITA Perfume Bathing Soap Bar for Women 3 x 100Gm with Pure Glycerin for Glowing Skin Paraben Free

Key Features: - Contains pure glycerin for moisturizing and hydrating skin - Paraben-free formula is gentle on sensitive skin - Infused with a long-lasting perfume fragrance - Comes in a pack of 3 bars, each 100Gm
For whom: This soap bar is ideal for women looking for a luxurious bathing experience with a long-lasting fragrance. The gentle formula is suitable for all skin types, including sensitive skin.
Pros: - Leaves skin feeling soft, smooth, and refreshed - The perfume fragrance lingers on the skin long after showering - Paraben-free formula is safe for daily use
Cons: - Some may find the fragrance too strong for their preference.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The use of pure glycerin and being paraben-free aligns with current consumer preferences for natural skincare products.	Euromonitor
Brand Strength	20	10	BELLAVITA is a well-known brand with a loyal customer base.	Brandwatch
Category Momentum	20	15	Solid soap bars are currently trending in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar soap bars in the market.	Retail Gazette
Competition	10	10	Facing moderate competition from other established soap bar brands offering similar benefits.	Nielsen
Use-case Advantage	5	5	The glowing skin claim appeals to consumers looking for skincare benefits from their soap.	Vogue
Final Market Score	100	66/100 (3.30/5)	BELLAVITA Perfume Soap Bars offer a competitive option in the solid soap bar segment with natural ingredients and glowing skin benefits.

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