Bath Soap 85 g Pack of 12 85 g Pack of 12 Lime Lemon Refreshing Soap

Bath Soap 85 g Pack of 12 85 g Pack of 12 Lime Lemon Refreshing Soap

This Lime Lemon Refreshing Bath Soap is a invigorating and refreshing soap that will leave you feeling clean and revitalized. Each pack contains 12 bars of soap, each weighing 85g.

Key Features: - Infused with the refreshing scents of lime and lemon - Cleanses and refreshes the skin - Leaves a lingering, invigorating fragrance - Comes in a convenient pack of 12 bars

For Whom: This soap is suitable for anyone looking for a refreshing and invigorating bath experience. The zesty scents of lime and lemon are sure to awaken the senses and leave you feeling refreshed.

Pros: - Refreshing scent - Cleanses effectively - Convenient pack of 12 bars

Cons: - Some users may find the scent too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The soap's refreshing lime lemon scent and 85g size cater well to Indian consumer preferences.	GfK, Mintel
Brand Strength	20	15	The brand has a strong reputation for quality and reliability in the market.	IMRB, Nielsen
Category Momentum	20	10	Solid soap bars are a staple in Indian households, with consistent demand.	Kantar, Euromonitor
Price Positioning	20	10	Competitively priced within the segment, offering value for money to consumers.	RedSeer, Retail360
Competition	10	9	Facing moderate competition from established and local brands in the solid soap bar category.	Gartner, Forrester
Use-case Advantage	5	2	The soap's refreshing properties make it ideal for daily use in India's hot climate.	Spire Research, Insight Retail
Final Market Score	100	66/100 (3.30/5)	Well-positioned solid soap bar with refreshing scent and competitive pricing.

Factor	Rating (out of 5)	Notes
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