BAKE 8 Glycolic Acid Scrub Treatment Soap 200 Gms Pack of 2 with 3 Niacinamide For Pigmentation Exfoliation Tan Removal Brightens Underarms For Women Men 100g x 2 Pack of 2

BAKE 8 Glycolic Acid Scrub Treatment Soap 200 Gms Pack of 2 with 3 Niacinamide For Pigmentation Exfoliation Tan Removal Brightens Underarms For Women Men 100g x 2 Pack of 2

About Product: This BAKE 8 Glycolic Acid and Niacinamide Scrub Soap comes in a pack of 2 bars, each weighing 100g. It is specially formulated to target pigmentation, exfoliate the skin, remove tan, and brighten underarms.

Key Features: The key ingredients in this scrub soap are glycolic acid and niacinamide, known for their exfoliating and brightening properties. The soap helps in improving skin texture, reducing pigmentation, and promoting a more even skin tone.

For whom: This scrub soap is suitable for both women and men who are looking to address issues like pigmentation, rough skin texture, tan removal, and underarm darkening. It is ideal for those who want to achieve a brighter and more even complexion.

Pros: - Contains glycolic acid and niacinamide for effective exfoliation and brightening - Helps in reducing pigmentation and improving skin texture - Easy to use and convenient for daily skincare routine

Cons: - May not be suitable for sensitive skin due to the presence of glycolic acid - Some users may find the price point slightly higher compared to other scrub soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients catering to skin concerns.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Kantar
Category Momentum	20	15	Growing demand for solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products.	GfK
Competition	10	6	Facing moderate competition from similar soap bars.	Forbes
Use-case Advantage	5	5	Addresses specific skin issues like pigmentation and tan removal.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Innovative soap bar with competitive pricing and targeted skin benefits.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—