BAKE 10 AHA 1 BHA Scrub Treatment Soap with Lactic Acid Glycolic Acid 1 Salicylic Acid For Clogged Pores Exfoliation Strawberry Skin Bright Underarms Soap for Women Men 100g x 2

BAKE 10 AHA 1 BHA Scrub Treatment Soap with Lactic Acid Glycolic Acid 1 Salicylic Acid For Clogged Pores Exfoliation Strawberry Skin Bright Underarms Soap for Women Men 100g x 2

This Bake 10 AHA 1 BHA Scrub Treatment Soap is a powerful combination of Lactic Acid, Glycolic Acid, and Salicylic Acid designed to help unclog pores and provide gentle exfoliation for smoother, brighter skin.

Key Features: - Contains a blend of alpha hydroxy acids (AHAs) and beta hydroxy acid (BHA) to help exfoliate and brighten the skin - Infused with strawberry extract for added antioxidant benefits - Suitable for both women and men - Comes in a set of two 100g bars

For whom: This scrub treatment soap is ideal for those looking to target clogged pores, uneven skin tone, and rough texture. It is suitable for all skin types, including sensitive skin.

Pros: - Helps to improve skin texture and brightness - Can be used on the face and body - Contains natural ingredients for added skin benefits - Comes in a convenient set of two bars

Cons: - May be too harsh for very sensitive skin types - Some users may experience tingling or sensitivity during use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key acids for effective exfoliation and skin brightening.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in the beauty segment.	Brand Equity
Category Momentum	20	15	Growing demand for specialty skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury skincare bars in the market.	Beauty Insider
Competition	10	8	Facing competition from established and emerging brands in the premium soap segment.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common skin concerns like clogged pores and dullness effectively.	Elle India
Final Market Score	100	76/100 (3.80/5)	Innovative soap with strong brand presence and competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
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