Amrita Raktha Chandan Soap 10 x 75g

Amrita Raktha Chandan Soap 10 x 75g

About Product:

Amrita Raktha Chandan Soap is a premium quality soap made with natural ingredients like Raktha Chandan (Red Sandalwood) and essential oils. It is known for its skin-nourishing properties and soothing fragrance.

Key Features:

1. Made with natural ingredients
2. Contains Raktha Chandan and essential oils
3. Nourishes the skin
4. Has a soothing fragrance

For whom:

This soap is suitable for all skin types, especially for those looking for a natural and gentle way to cleanse and nourish their skin.

Pros & Cons:

Pros: 1. Natural ingredients 2. Nourishing and soothing 3. Pleasant fragrance

Cons: 1. May dissolve quickly 2. Slightly expensive compared to other soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	75g size and Chandan fragrance align well with Indian consumer preferences.	Retail360
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural soap bars in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar soap bar sets in India.	Business Today
Competition	10	5	Facing competition from both local and international soap brands in India.	The Economic Times
Use-case Advantage	5	3	Offers skin benefits and traditional fragrance for daily use.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market positioning for Amrita Raktha Chandan Soap Set in India.

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