Shesha Ayurveda Kasturi Turmeric Vetiver Shower Gel Sulphate and Paraben Free 200 ML

Shesha Ayurveda Kasturi Turmeric Vetiver Shower Gel Sulphate and Paraben Free 200 ML

About Product: Shesha Ayurveda Kasturi Turmeric Vetiver Shower Gel is a natural and organic shower gel that is free from sulphates and parabens. It is made with high-quality ingredients that are gentle on the skin and provide nourishment while cleansing.

Key Features: - Contains Kasturi Turmeric and Vetiver, known for their skin-brightening and anti-inflammatory properties - Sulphate and paraben-free formula - Moisturizes and hydrates the skin while cleansing - Suitable for all skin types - Handcrafted in small batches to ensure quality and freshness

For whom: This shower gel is suitable for anyone looking for a natural and gentle alternative to traditional shower gels. It is especially beneficial for those with sensitive skin or skin conditions like eczema or psoriasis.

Pros: - Natural and organic ingredients - Gentle and nourishing formula - Free from harsh chemicals - Suitable for all skin types - Handcrafted in small batches for quality control

Cons: - Some users may find the scent too strong - Packaging may not be the most convenient for travel

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formulation aligns with current consumer preferences for clean beauty products.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation in Ayurvedic products.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium Ayurvedic body wash gels in the market.	Kantar
Competition	10	9	Facing moderate competition from other established Ayurvedic body wash brands in the market.	Nielsen
Use-case Advantage	5	4	Offers unique benefits of Kasturi Turmeric and Vetiver for skin nourishment and rejuvenation.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation, competitive pricing, facing moderate competition in the Ayurvedic body wash segment.

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