Savlon Moisturizing Glycerin soap bar with germ protection Pack of 5 120g each

Savlon Moisturizing Glycerin soap bar with germ protection Pack of 5 120g each

This Savlon Moisturizing Glycerin soap bar not only provides effective germ protection but also helps to keep your skin moisturized. Each pack contains 5 soap bars, each weighing 120g.

Key Features:
1. Contains glycerin to keep skin moisturized
2. Provides effective germ protection
3. Comes in a pack of 5 for convenience
4. Each soap bar weighs 120g

For whom:
This soap bar is suitable for all skin types, especially for those looking for a balance of germ protection and moisturization.

Pros:
1. Keeps skin moisturized
2. Provides germ protection
3. Convenient pack of 5
4. Glycerin helps to maintain skin hydration

Cons:
1. Some users may prefer a different scent
2. May not be suitable for those with very sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moisturizing glycerin formula with germ protection aligns with consumer preferences.	Euromonitor
Brand Strength	20	18	Savlon is a trusted brand known for quality and germ protection.	Brandwatch
Category Momentum	20	15	Growing demand for germ protection soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 5 soap bars, appealing to price-sensitive Indian consumers.	Retail360
Competition	10	8	Facing competition from other established brands offering similar features in the solid soap bar segment.	Nielsen
Use-case Advantage	5	5	Offers both moisturizing and germ protection benefits in one product, catering to convenience-seeking consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Savlon Moisturizing Glycerin soap bars offer a compelling mix of germ protection and moisturization, positioned competitively in the Indian market.

Factor	Rating (out of 5)	Notes
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