Santoor Skin Moisturizing Sandal Turmeric Bathing Soap with Nourishing Anti Aging Properties For Soft Smooth and Younger Looking Skin For All Skin Types Pack of 8 125g

Santoor Skin Moisturizing Sandal Turmeric Bathing Soap with Nourishing Anti Aging Properties For Soft Smooth and Younger Looking Skin For All Skin Types Pack of 8 125g

Santoor Skin Moisturizing Sandal Turmeric Bathing Soap is specially formulated to nourish and moisturize the skin while providing anti-aging properties. It is enriched with the goodness of sandal and turmeric, known for their skin-brightening and hydrating properties.
Key Features: - Made with natural ingredients - Nourishes and moisturizes the skin - Helps in reducing signs of aging - Suitable for all skin types - Leaves the skin soft, smooth, and younger-looking
For whom: This soap is ideal for anyone looking to maintain youthful and radiant skin. It is suitable for all skin types and can be used by both men and women.
Pros: - Hydrates and nourishes the skin - Helps in reducing wrinkles and fine lines - Leaves the skin feeling soft and smooth - Has a refreshing sandalwood fragrance
Cons: - Some may find the scent too strong - May melt quickly if left in a wet soap dish.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandal and turmeric are popular natural ingredients for skincare in India, aligning well with consumer preferences.	Vogue, Femina
Brand Strength	20	10	Santoor is a well-established brand known for quality skincare products in India.	ET BrandEquity, The Hindu
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a pack of 8, offering good value for money in the Indian market.	Business Today, Livemint
Competition	10	6	Faces competition from other established brands offering similar natural ingredient-based solid soap bars in India.	India Today, Outlook
Use-case Advantage	5	5	Addresses anti-aging concerns while providing nourishment for all skin types, appealing to a wide consumer base.	Cosmopolitan, Elle
Final Market Score	100	66/100 (3.30/5)	Santoor Skin Moisturizing Sandal Turmeric Soap offers a balanced mix of natural ingredients and competitive pricing, well-suited for the Indian skincare market.

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