Sai Organics Natural Mahua Oil Illupai oil Illupai ennai Butter Tree Essential Oil 100 Pure Cold Pressed oil Multipurpose 100 ml

Sai Organics Natural Mahua Oil Illupai oil Illupai ennai Butter Tree Essential Oil 100 Pure Cold Pressed oil Multipurpose 100 ml

Sai Organics Natural Mahua Oil, also known as Illupai oil or Illupai ennai, is extracted from the seeds of the Butter Tree through a cold-pressed method. This essential oil is 100% pure and natural, making it suitable for various purposes.

Key features of Sai Organics Natural Mahua Oil include its versatility as a multipurpose oil. It can be used for cooking, skincare, haircare, and aromatherapy. The cold-pressed extraction method ensures that all the nutrients and benefits of the oil are preserved.

This oil is suitable for a wide range of individuals, including those looking for natural and organic skincare and haircare products. It is also ideal for those interested in aromatherapy or using essential oils for their various benefits.

Pros of Sai Organics Natural Mahua Oil include its purity and natural extraction method. It is free from any synthetic additives or chemicals, making it safe for use on the skin and hair. The multipurpose nature of the oil also adds to its appeal.

Cons of Sai Organics Natural Mahua Oil may include the strong, nutty scent of the oil, which may not be appealing to all individuals. Additionally, some users may find the consistency of the oil to be too thick for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique cold-pressed process and multipurpose usage.	India Retailing
Brand Strength	20	15	Established brand with a reputation for organic products.	Brand Equity
Category Momentum	20	10	Growing demand for natural body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium oils.	Business Standard
Competition	10	6	Facing competition from other established natural oil brands.	ET Retail
Use-case Advantage	5	5	Versatile oil suitable for various skin types and conditions.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural body oil with strong brand and features.

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