Plum BodyLovin Vanilla Caramello Body Lotion Cocoa Butter Vitamin B5 for Deep Moisturization Non Greasy Soft Glowing Skin for Dry to Very Dry Skin Warm Cozy Vanilla Fragrance 400ml

Plum BodyLovin Vanilla Caramello Body Lotion Cocoa Butter Vitamin B5 for Deep Moisturization Non Greasy Soft Glowing Skin for Dry to Very Dry Skin Warm Cozy Vanilla Fragrance 400ml

Plum BodyLovin Vanilla Caramello Body Lotion is a luxurious body lotion designed to provide deep moisturization for dry to very dry skin. Made with cocoa butter and vitamin B5, this lotion leaves your skin feeling soft, glowing, and non-greasy. The warm and cozy vanilla fragrance is a delightful bonus.

Key Features: - Enriched with cocoa butter and vitamin B5 - Provides deep moisturization for dry to very dry skin - Non-greasy formula leaves skin soft and glowing - Warm and cozy vanilla fragrance - Large 400ml size

For whom: This body lotion is perfect for those with dry to very dry skin looking for a moisturizing and nourishing formula that leaves skin feeling soft and supple. The vanilla fragrance adds a touch of indulgence to your daily skincare routine.

Pros: - Deeply moisturizes and nourishes skin - Leaves skin feeling soft and non-greasy - Luxurious vanilla fragrance - Large size bottle

Cons: - Some may find the scent too strong - May be too rich for those with oily skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich ingredients suitable for deep moisturization in dry skin	Cosmopolitan, Elle
Brand Strength	20	18	Established brand with positive reputation in skincare sector	Brand Equity, Vogue
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the quality and quantity offered	Femina, India Today
Competition	10	8	Facing competition from similar premium body lotions in the market	Vogue, Femina
Use-case Advantage	5	5	Addresses the specific needs of very dry skin with long-lasting effects	Grazia, Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body lotion with strong brand and features

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